Relentless Big Salad

I am watching an interview on Youtube with the Scottish artist Douglas Gordon, most known for his video piece 24 hr Psycho - an installation where Hitchcock's Psycho is screened in slow motion, expanding the original film over 24 hours. Not having seen any show of his works yet, I am very puzzled by them and their simplicity. How we as viewers can start to enter into the life of fiction, and how fictitious characters become part of our lives.

For instance, I recently met two dedicated Seinfeld-fans here in Beijing. Being one myself, the three of us often found ourselves in situations where a few words, or even every-day words expressed in a certain way, became comical because of our shared knowledge of this fictitious reality (which furthermore ended over ten years ago). We indulge in these scenes taking place in our collective memory, constantly aware of their origin and meaning. It was a revelation also because all those phrases, expressions and nuances ("The dingo ate your baby!", "Hell-oooo!", "You had to have the BIG SALAD") become explicitly meaningful in this new company of mine. Before, very few of the people I am around share this body of knowledge (Seinfeld) so I find myself terribly alone when hearing words like pesto or salsa. I want to exclaim "Who doesn't like Pesto?" or "I wanted Seltzer, not Salsa!" but instead it bounces around in my head like a squash ball.

For those of you who have access to this amazing database of contemporary life:

Salsa, not Seltzer